Further developments for Spicers 5 Star brand
Date Published: 01/03/2013
Further developments for Spicers’5 Star brand
Spicers have announced the introduction of a Brand Director to own, manage and drive their 5 Star™ brand through greater consumer awareness.
5 Star™ is one of the most recognisable own brands within the Office Supplies sector and already benefits from excellent end-user recognition.
Jeanette Bresitz, Marketing Director for Spicers commented, “By increasing consumer awareness through end-user advertising and brand development our Dealer partners will benefit from consumers directly asking for, and specifically choosing 5 Star™ product above others available in the market.”
The appointment of Andrew Turner to this new role demonstrates further investment into the 5 Star™ brand by Spicers following a number of recent developments including a 5 Star™ brand relaunch in 2012, the introduction of the 5 Star™ Charitable Trust, an updated 5 Star sampling package and the latest introduction of a renewed 5 Star™ compatibles brand identity.
Jeanette added, “I am delighted by Andrew’s decision to join the Spicers Marketing team at the end of March, he brings to us a wealth of product and brand experience from Argos where he has held the position of Marketing Controller, managing their family of brands, for the last 4 years. “
The role as Brand Director will also encompass the management of all Spicers-owned brands including GLO and Invo. The focus will be to develop all brands through a mix of market insight, user research, range review and development in close consultation with the Spicers Commercial Team.
Spicers as part of this investment also intend to develop a broader, professional toolkit that assists Spicers dealers to market and sell their brands effectively across different end user types.
Tel: 0844 2380000
Jeanette Bresitz Marketing Director